Emerging Trends in Data Analytics And Their Impact On Business


Data analytics is an ever-evolving science that utilizes raw data intending to derive conclusions and information. New analysis tools are continuously being developed to keep up with emerging forms of raw data and collect and analyze them. Therefore, businesses need to keep abreast with new ideas to keep them ahead of their competitors.

In the recent past, vital new tools have been deployed into data analytics with commendable impact. We shall review a few of the most influential ones and the potential they have for business growth.

Data analytics is essential for all businesses at all levels, whether MSMEs or corporates. Only from understanding the data feedback will a company understand the concerns of their clients and the overall movement of the market dynamics. As a result, businesses can make decisions faster and direct business growth towards optimum productivity.

NetBaseQuid as an organization has hacked the science of data analytics and its productive application to business growth. They are one of the market leaders. They offer various valued add solutions: campaign strategy, crisis management, product innovation, trend analytics, and technology scouting. With their years of experience and trend-setting expertise, they have managed to sign up global brands under their portfolio with proven results. They boast of Coca-Cola, Walmart, Edelman, and The New York Times among their clients. NetBaseQuid is at the forefront of discerning all data-related emerging trends and leveraging their clients on their positives.

Emerging trends in Data analytics


Automation of data analysis is a welcome move towards making data analytics efficient and worth the investment. It frees up the analytics team from the time-consuming primary role of data aggregation and analysis. It allows them to focus on high-end, value-add analytics that has a direct impact on growth.

Critical industries like manufacturing, retail, financial services, and hospitality have wholly embraced automation. For example, retailers have been able to, with pinpoint accuracy, interpret raw data from their varied platforms and enact changes that have kept them ahead of their competitors.

User experience

B2B organizations are finally reaping the fruits of the automation of analytics. User apps loaded on smartphones have taken away the manual, tied insensitive data analysis processes, and replaced them with simple, easy-to-use applications and platforms. As a result, a user is no longer required to be a data analytics specialist to use large and complex data and develop resourceful conclusions.

Analytics as a core business function

Gone are days when businesses thought of analytics as a peripheral need; the emerging trends are that organizations are now setting up full-fledged analytics departments as critical pillars in the organizational structure. The data analytics basics are further cascaded downwards to the entire team to empower employees to digest data at their disposal for the good of the organization and its customers.

Democratization of data analysis

Diversifying the culture of analytics in organizations into virtually all departments has been among emerging trends in the past medium term. It is no longer unusual to receive scientifically analyzed reports from the human resource department or the assets department. The monopoly of analytics has been flipped, and the tools are now placed in the hands of all departments.

Organizations have gone further and unified all these data analytics platforms; users will need to drag and drop analytics blocks into a palette and immediately access the insights. In addition, there are an estimated over 50 million workers in data analytics plowing through raw data for practical information worldwide. Suppose such numbers of workforces can be relieved of the mundane data discovery routes and allowed to focus on productive ends of affecting the automated systems? In that case, organizations will instantly feel productivity upheavals.

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